One Big City or Spread Out? U.S. Retail Concentration by State

In some states, most independent retail sits in a single dominant city. In others it's scattered across dozens of small towns. We measured the gap.

Published June 8, 2026 · Useful Economy Research

The extremes

57.7%
of Nevada's retail is in Las Vegas
the most concentrated state
2.0%
of New Jersey's retail is in Jersey City
the most spread-out state

Why this matters

A state can have plenty of stores yet feel like a retail desert outside one hub. Nevada is the starkest case: 57.7% of all its independent storefronts sit in Las Vegas alone. Shop elsewhere in the state and the options thin out fast.

At the other end, New Jersey's retail is remarkably distributed — its largest city, Jersey City, holds just 2.0% of the state total. Local shopping there is a small-town, many-main-streets affair rather than a single-downtown one.

Retail concentration, most to least centralized

Share of each state's independent retail located in its single largest retail city.

#StateLargest retail city% of state's retailState total
1NevadaLas Vegas57.7%20,234
2HawaiiHonolulu36.4%12,174
3AlaskaAnchorage36.1%6,125
4New MexicoAlbuquerque33.9%14,886
5NebraskaOmaha24.5%11,183
6South DakotaSioux Falls23.9%7,453
7OregonPortland23.0%35,446
8DelawareWilmington21.7%7,192
9ArizonaPhoenix20.4%45,964
10North DakotaFargo19.5%7,136
11New YorkNew York18.7%140,732
12OklahomaOklahoma City18.1%28,616
13IdahoBoise17.6%14,340
14KentuckyLouisville17.0%32,108
15IllinoisChicago16.7%91,184
16MontanaBillings15.6%10,398
17UtahSalt Lake City15.3%20,933
18ColoradoDenver15.0%46,098
19Rhode IslandProvidence14.8%8,168
20WyomingCheyenne14.8%5,799
21IndianaIndianapolis13.8%49,234
22KansasWichita13.2%22,128
23WashingtonSeattle12.7%52,484
24TexasHouston11.6%196,483
25MissouriSt Louis11.6%48,327
26GeorgiaAtlanta11.2%83,747
27TennesseeNashville10.6%55,102
28MinnesotaMinneapolis10.6%46,452
29MarylandBaltimore10.5%37,895
30LouisianaNew Orleans10.5%33,804
31ArkansasLittle Rock9.8%23,046
32PennsylvaniaPhiladelphia8.6%98,947
33North CarolinaCharlotte8.5%82,434
34AlabamaBirmingham8.3%36,017
35CaliforniaLos Angeles8.0%271,352
36VermontBurlington7.4%6,835
37WisconsinMilwaukee7.2%49,031
38New HampshireManchester7.2%13,794
39South CarolinaColumbia7.1%39,138
40MainePortland7.1%13,543
41West VirginiaCharleston7.0%12,281
42OhioColumbus6.9%82,521
43FloridaMiami6.7%175,522
44IowaDes Moines6.7%25,951
45MassachusettsBoston6.6%54,068
46MississippiJackson5.9%21,328
47VirginiaRichmond5.8%55,865
48ConnecticutStamford4.1%28,565
49MichiganGrand Rapids3.8%74,342
50New JerseyJersey City2.0%67,441

Based on city/town labels in the source data; multi-borough cities (e.g. New York vs. Brooklyn) may be listed separately, which understates a few large metros.

Frequently asked questions

Which state's retail is most concentrated in one city?
Nevada's, where Las Vegas alone accounts for 57.7% of the state's independent retail storefronts.
Which state has the most spread-out retail?
New Jersey's retail is the most distributed: its largest retail city, Jersey City, holds only 2.0% of the state total.

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Data source: Foursquare Open Source Places (US slice), analyzed by Useful Economy. Population: U.S. Census 2023 estimates.